Fabulous new partners & sponsors for 2022 Melbourne Royal Show

Melbourne Royal welcomes back Woolworths and Coca Cola Europacific Partners, returning as principal partners, and Kubota Australia elevating from sponsor to principal partner in 2022. Agriculture Victoria, Spotlight and Coffex also return to the sponsorship line-up.  

As one of two new major sponsors, Sushi Hub will activate Graze, a new food festival zone in the heart of the Melbourne Showgrounds, as well as sponsor the Animal Farmyard with interactive elements like giant sushi cushions, making it perfect for a picture opportunity. 

Best Friends Pets has also come on board as a major sponsor, becoming presenting partner of the Dogs Pavilion and 2022 Melbourne Royal All Breeds Championship Show. 

A new partnership with Live Nation will also see the show deliver the first dedicated evening entertainment program, The Show After Dark.  

Other new sponsors include Metro Trains as the preferred transport partner of the Show who will be sponsoring the miniature train, which will offer free rides to all children under the age of 12, as well as Pentavite sponsoring a new precinct of the Show, an interactive zone which will include a hay bale trail, tractors and recreating the harvesting experience in virtual reality.

Also joining the line-up for the first-time is TAC as an official major sponsor; Cirka, official cleaning partner of the show; LifeWise Pet Food, Dog Food Sponsor; and Solar Victoria as official sponsors. 

There is also a suite of new Competition supporters including Simmental Australia and FitPaws, alongside returning partners Racing Victoria, Dogs Victoria and Petcover Insurance. 

Melbourne Royal CEO, Brad Jenkins said: “The Melbourne Royal Show is back in 2022 with new attractions, more fun and bigger smiles, all made possible by the unwavering support of our incredible partners and sponsors. We are very proud and grateful for the support from our all 2022 sponsors, and we look forward to the Show being an overwhelming success for all involved.” 

With the show program to be announced, brands will have the opportunity to be exposed to predicted crowds of close to 500,000 people. There are still unique sponsorship and partnership opportunities available for the 2022 Melbourne Royal Show. All enquiries are to be directed to Andy Vo, Sponsors and Partnership Specialist - andy.vo@melbourneroyal.com.au.