Sponsorship Opportunities

Be seen alongside excellence

The Melbourne Royal Australian International Beer Awards has been celebrating excellence in brewing for over 30 years. Recognized as the largest annual beer competition globally, the award program evaluates both draught and packaged beer, along with beer packaging design.

Featuring 24 category trophies and 11 champion trophies, the Australian International Beer Awards draws over 2,800 entries from 405 different breweries. Sponsoring this renowned awards program provides an excellent opportunity to connect with a broad and highly-engaged brewing audience, not only from Australia but also across the globe!

Through sponsorship, your brand has the potential to:

    • Generate new sales leads
    • Build business relationships
    • Have positive brand association and increase brand trust
    • Expose and promote products and/or services
    • Network and engage with an industry specific audience
    • Increase overall brand awareness

This will be done through:

    • Unique networking opportunities
    • Invitations to the awards presentation function (950 guests attend!)
    • Advertising & signage opportunities
    • Activation & branding rights
    • Trophy presenting rights
    • Logo & brand recognition across several platforms (approx. 25 brand touch-points over a 4 month period)

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Find out more:

Contact the Melbourne Royal Sponsorship & Partnerships Team
partnerships@melbourneroyal.com.au

Melbourne Royal also has opportunities to put your brand front and centre through the Melbourne Royal Australian Food Awards, Australian Distilled Spirits Awards, Melbourne Royal Wine Awards, the Melbourne Royal Show and the suite of Show Livestock Competitions

Download our Sponsorship flyer