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Looking to promote your brand, connect with thousands of new customers and make real sales? There’s no better place than the Melbourne Royal Show - a cherished Victorian tradition since 1848.

During April, Melbourne Royal welcomed to Melbourne Showgrounds more than 16,000 delegates for Amway China’s Leadership Seminar, the largest incentive program to ever come to Australia and the largest outbound incentive from China.

There’s nothing like the thrill of winning at the Melbourne Royal Show. Last year, over 2,200 coveted blue ribbons were awarded — from elite livestock to champion riders, skilled woodchoppers to passionate artisans.

Melbourne Royal welcomed 120 event organisers to Melbourne Showgrounds to enjoy a behind-the-scenes site tour of the setup of the Amway Festival. It was an ideal opportunity to showcase how the venue transformed to deliver Amway China’s 30th Anniversary Leadership Summit.

The Melbourne Royal Australian International Spirits Awards, already a symbol of excellence in Australian distilling, is set to elevate its status globally in 2025. With the introduction of international entries, the awards will become a key indicator of quality for spirits enthusiasts and industry professionals worldwide.